Research Methodology on Website quality intention – codeshoppy
Social Commerce as a result of the advancement of Social Networking Sites and Web 2.0 is increasing as a new model of online shopping. With techniques to improve the website using AJAX, Adobe Flash, XML, and RSS, Social Media era has changed the internet user behavior to be more communicative and active in internet, they love to share information and recommendation among communities. Social commerce also changes the way people shopping through online. Social commerce will be the new way of online shopping nowadays. But the new challenge is business has to provide the interactive website yet interesting website for internet users, the website should give experience to satisfy their needs. This purpose of research is to analyze the website quality (System Quality, Information Quality, and System Quality) as well as interaction feature (communication feature) impact on social commerce website and customers purchase intention. Data from 134 customers of social commerce website were used to test the model. Multiple linear regression is used to calculate the statistic result while confirmatory factor analysis was also conducted to test the validity from each variable. The result shows that website quality and communication feature are important aspect for customer purchase intention while purchasing in social commerce website.
Internet is becoming worldwide service with huge number of users. In 2016, internet users across more than three billion users around the world (Internet Live Stats, 2016). In Indonesia, the internet users by 2015 reaches 88,1 billion users while 65% of the users is located in Jakarta, most of the users are 18-25 years old The internet not only change how business perform their market, but also change the users behavior and interact to build social interaction using internet. We know e-commerce term as online purchasing website that support business and consumer to doing online transaction as easy as “one click”, and e-commerce nowadays has evolve to be more interaction and adopt as the internet users need, by the leveraging of web 2.0 as an interactive tools to support communication and interaction.web is a tool that enable website to be a social environment website by introducing SNS (Social Networking Sites) such as social media. Social media is very famous recently, people can easily access and share information around the world . By using social media, users can share information and give recommendation, if customers is satisfied, 80% customers will repurchase within two month and 90% customers will give recommendation to other users . This condition brings a new opportunity for the business to promote their products. The behavior of the users also changed to be more active and communicative . That’s why business start to think that social commerce is one of the effective ways to attract more customers. Android Projects – Project Center in Kumbakonam
The business goals E-commerce goals are provide the best website that maximize the efficiency for users in finding products, reading product’s information, ease of use, up to date catalog, and easy transaction while social commerce is customer orientation by focusing on networking, collaboration, information sharing, and also purchasing process
Customer Connection In e-commerce, customers usually interact individual and independent from other users, there is no direct communication and they only surfing for products only while social commerce is more interactive and communication, it support participation, conversation among users.
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